SSAFA · Royal Dornoch national golf day
A flawless, 5-star charity golf day. Many attendees are already asking when the next one will be. I'd highly recommend Golf Sherpa to anyone organising a golf event.
Sandra
VENUE PLATFORM · JUNE 2026Email
GOLFER ENGAGEMENT · VENUE CRM · COMMERCIAL OVERSIGHT
Connect your golfers and your club in one platform.
Golf Sherpa is a golfer engagement, venue CRM and commercial oversight platform for modern golf clubs. It connects the Golf Sherpa end user app, your venue dashboard, live scoring, player data, sponsors, payments and follow-up into one system.
Web
golfsherpa.co.uk
Call
+44 7719 548076
hello@golfsherpa.co.uk
Golf clubs are not short of systems. They are short of connection.
"The problem was never a lack of software. It was the gap in connection."
Most clubs already have a tee sheet, a membership platform, a website and a payment provider. What they are missing is not more software. It is the connection between the people running the course and the people playing on it.
A golfer books in one system, scores in another and uses GPS in a third, with emails and spreadsheets filling the gaps. When the day ends, too much of the value goes with it: who played, who enjoyed it, which sponsor was seen, which group could become an annual booking.
Golf Sherpa adds the layer many clubs are missing. The app improves the player experience, the dashboard gives the club oversight, the CRM protects the relationship and the reporting drives better decisions.
It is not about replacing what already works. It is a clearer way to connect your golfers, your venue and the data that should shape every future decision.
Steven Coutts
Co-Founder, Golf Sherpa
Built from real golf activity, not from a distance.
We've delivered real golf days at real venues and built the platform around what clubs actually need. Here's who we've worked with, and what they say.
Scottish EDGE
Finalist
Scotland
Built for golf venues
End-to-end
Delivered at real events
Connected
App to live venue activity
Why clubs can trust Golf Sherpa
Reviews from
&Google
5.0Rated by event organisers and golfers
Golfer · Dundonald Ryder Cup-style event
The app is genuinely game changing when playing with a big group. Live scores kept everyone engaged the whole way round.
David Robertson
SSAFA · Royal Dornoch national golf day
A flawless, 5-star charity golf day. Many attendees are already asking when the next one will be. I'd highly recommend Golf Sherpa to anyone organising a golf event.
Sandra
ONE CONNECTED PLATFORM
Demand. Delivery. Revenue. Finally joined up.
Today the answers live in six different places: the tee sheet, the payment system, a scorecard, an inbox. Golf Sherpa connects them around one simple model, built from five areas working together: golfer engagement, venue CRM, commercial oversight, live activity and reporting.
The Drive
Demand
Set up & launch
Golfers use the Golf Sherpa app to join events, use GPS, view teams, submit scores and follow leaderboards. It is an end-user app that records all of their golfing activity.
- App-connected players
- GPS, scoring and live leaderboards
- Real engagement data
- Gives your venue a live connection to the golfer
The Approach
Delivery
Play & compete
Your team runs everything around the round in the dashboard: member medals, societies, corporate golf, charity events, sponsor days and the external events we bring to you. Track rounds, performance and timings to make better decisions.
- Attendees, handicaps and teams
- Itineraries, meals and start holes
- Scoring, comms and results
- Gives your venue oversight of every detail
The Putt
Revenue
Manage & grow
The club keeps more of the relationship, and the tools to act on it. Visitors followed up, societies re-invited, corporate days turned annual, sponsors given real visibility and packages promoted directly.
- Follow-up and rebooking
- Sponsor and package revenue
- Full membership and guest management
- Gives your venue revenue and data you keep
It adds the missing layer, without ripping out what already works.
No need to replace your tee sheet, membership system or accounts on day one. Golf Sherpa wraps engagement, CRM, oversight, scoring and reporting around what you already run, so every round and every enquiry feeds the next opportunity instead of disappearing when the day ends.
Broad, but never busy. Six connected areas, one login.
Golf Sherpa is a deep platform, but you never have to think about it that way. Everything is organised into six connected areas that share the same player records, payments and reporting. Here is the whole platform at a glance.
Events and Competitions · 7 tools
Run every format: member medals, open competitions, series and leagues, visiting itineraries and live scoring. Member and open comps, series and leagues, visiting itineraries, live scoring.
Members and Players · 15 tools
One clean record for every member, visitor and corporate client, with tiers, renewals and segments built in. Member tiers and renewals, player database, corporate clients, segments.
Course and Play · 6 tools
The course data that follows every round: tee sheet, GPS mapping, pace of play and live conditions. Tee sheet, GPS and mapping, pace of play, pin positions.
Commercial and Revenue · 18 tools
Packages, payments and white-label booking that keep the margin and the relationship with the club. Packages, white-label site, payments and payouts, gift cards.
Insights and Comms · 9 tools
Reporting, reviews and automated messaging in one place, so every decision is backed by real activity. Engagement reports, reviews and feedback, comms hub, automations.
Operations and Control · 21 tools
Hospitality, content and role-based access for the whole team, with integrations into what you already run. Hospitality and F&B, users and permissions, integrations, billing and audit.
One platform. One login. Nothing rekeyed. Every area connects to the same data, so a booking, a round and a follow-up all join up automatically. Staff only ever see what their role unlocks.
85+
Tools
6
Areas
1
Login
BUILT AROUND THE GOLFER
Most club systems start with the admin team. We start with the golfer.
The common denominator in every round of golf is the golfer. Through the Golf Sherpa app, the golfer gets an easier, more modern experience, and the club gets a golfer who is more than a name on a sheet. They become part of a connected venue journey, before, during and after the round.
01
Events and live standings
- Live leaderboards as they play
- Submit scores from any hole
- Carries their record across venues
02
GPS yardages
- GPS yardages on every hole
- Distances to greens and hazards
- Satellite course map and layout
03
Teams and pairings
- See their team and playing partners
- Match play and fourball formats
- Stay connected after the round
04
Itinerary and booking
- Tee times and starting holes
- Full schedule, meals and socials
- Booking details and balance
One clear place to run your club, with the right access for every role.
Built for General Managers, Golf Managers, PGA Pros, events and F&B teams. Not built to create more admin: built to give the club a clearer picture of what is happening and what needs action. The right people, in the right lane.
General Manager
Full venue oversight, reporting, commercial activity, staff access and account settings.
Golf Manager / PGA Pro
Event setup, player management, scoring, leaderboards, tee times, start holes and results.
Events Manager
Attendees, itineraries, meal selections, sponsors, communications and group requirements.
F&B Manager
Meal selections, dietary needs, timings, hospitality notes and catering exports.
Marketing / Commercial
Sponsor visibility, follow-up lists, campaigns, package interest and golfer segments.
Finance
Payment status, deposits, exports, revenue summaries and transaction visibility.
Greenkeeping / Course
Course notes, day-of-play updates and relevant operational information.
Starter / Marshal
Read-only or limited access to tee times, groups, start holes and live activity.
Committee / Board Viewer
Read-only reporting and summary dashboards for governance.
Group Director
For multi-venue operators: oversight across venues, reporting and commercial performance.
VENUE CRM AND COMMUNICATIONS
Don't let valuable golfers disappear after the round.
Every golfer who engages with your club has value: members, visitors, society players, corporate guests, sponsors and travelling golfers alike. Golf Sherpa helps you build a cleaner record of those relationships instead of losing them to spreadsheets and inboxes. The aim is simple: keep the relationship inside the club.
RECORDS
Records you build
Visitor and player records: everyone you have hosted, searchable in seconds. Society and corporate contacts on file, not in an inbox. Filterable data to find average round length and bottlenecks. External event attendees from events we run, retained by the club.
ACTION
Act on it
Segmented lists for targeted offers. Follow-up and repeat tracking: see who to invite back, and when. Package and event participation for each golfer. Commercial opportunity tracking to turn a one-off day into an annual booking.
COMMS
Communicate clearly
Player onboarding and handicaps collected up front, not chased on the day. Team, tee and itinerary updates so everyone arrives knowing where to be. Result and sponsor messages shared the moment the day ends. Rebooking and follow-up campaigns so the club spends less time chasing.
EXTERNAL GOLF SHERPA EVENTS
We don't just sell software. We bring bookings to our partners.
Golf Sherpa also brings corporate days, charity events, society events and branded competitions into venues. When we run an external event at your club, it runs through the same platform, so your team has full oversight while we help bring new golfers and new relationships in.
A Golf Sherpa event day
New golfers brought to the venue, run through your dashboard
Control and visibility for you, new commercial activity for the club
The club sees everything
Control and visibility for you, and new commercial activity for the club. Your venue is never in the dark on a day we run, and the relationships those events create stay connected to your club afterwards.
Event name and organiser
Date and schedule
Attendees and player names
Handicaps and teams
Tee times / start holes
Meals and dietary needs
Itinerary and scoring format
Live leaderboard
Sponsors and results
Notes and requirements
PACKAGES, WHITE-LABEL AND MEMBERSHIP50+ partner venues
Build packages with built-in margin, and run membership in one place.
Package stay-and-play, society and corporate golf with a Sherpa markup baked into every quote. The customer sees one per-person price, the venue keeps the margin. The same platform runs membership: tiers, renewals, dues and balances on one roster.
Packaging and white-label•
Membership control•
Packaging and white-label•
Membership control•
NOT AN ADD-ON
Live scoring and leaderboards are included.
Players participating in an internal or external course event track their scores within the Golf Sherpa platform. Leaderboards update live, and clubhouse screens hold the room until the final putt. For many golfers it's the part they notice first, and it's where sponsors get real digital visibility, not just a logo on a banner.
- Member comps and corporate days
- Charity, society and open events
- Stroke, Stableford and Match Play
- Texas Scramble and Ryder Cup formats
- Team formats and multi-round events
- Clubhouse-screen display
- Sponsors seen across venue activity, event pages and live leaderboards
- Result packs, post-event reports and follow-up communications
- A product you can sell, evidence and repeat
PLANS AND WHAT'S INCLUDED
Four plans that scale with your club.
Every plan is fully connected from day one: staff roles, the Golf Sherpa app, live scoring and live leaderboards are switched on as standard. You're choosing the depth of CRM, commercial tools and oversight. We'll scope the right plan and a tailored quote with you on a short call. Optional on-site Sherpa support is available when you want our team on the ground. Transaction and card fees apply to payments processed through Golf Sherpa.
ESSENTIAL
Essential
TAILORED QUOTE
- Venue dashboard and app connection
- Player and visitor records
- GPS, live scoring and leaderboards
- Onboarding, handicaps and results
- Basic reporting
- Users: up to 3
Best for
Start with golfer engagement, venue visibility and app-connected activity.
ENGAGE
Engage
TAILORED QUOTE
- Everything in Essential
- Course mapping and pin placement
- White-label club website
- Society and corporate tracking and set up
- Membership management
- Users: up to 6
Best for
Add visitors, societies, members, sponsors and commercial follow-up.
COMMERCIAL
Commercial
TAILORED QUOTE
- Everything in Engage
- Direct enquiry workflows
- Venue-branded package pages
- Registration, deposits and payments
- External event oversight · priority support
- Users: up to 12
Best for
Direct enquiries, packages, payments, sponsors and external-event oversight.
ENTERPRISE
Enterprise
TAILORED QUOTE
- Everything in Commercial
- Multi-course at one property
- Advanced roles and packages
- Sponsor and partner reporting
- On-site Sherpa event support
- Users: up to 25+
Best for
Larger clubs, destination venues, resorts and multi-course sites.
Compare plans
Feature depth by plan. Pricing is scoped on your demo.
| Features | Essential Up to 3 users | Engage Most popular | Commercial Up to 12 users | Enterprise Up to 25+ |
|---|---|---|---|---|
Connected on every plan | ||||
| Venue dashboard & app connection | ||||
| Staff roles & access | ||||
| GPS, live scoring & leaderboards | ||||
| Player & visitor records | ||||
| Onboarding, handicaps & results | ||||
| Basic reporting | ||||
CRM, commercial & scale | Partially | Partially | ||
| Course mapping & pin placement | ||||
| White-label club website | ||||
| Society & corporate tracking | ||||
| Membership management | ||||
| Direct enquiry workflows | ||||
| Venue-branded package pages | ||||
| Registration, deposits & payments | ||||
| External event oversight | ||||
| Priority support | ||||
| Multi-course at one property | ||||
| Advanced roles & packages | ||||
| Sponsor & partner reporting | ||||
| On-site Sherpa event support |
Product, technology and real golf operations, in one team.
Golf Sherpa is built around a simple idea: golf needs better connections between the golfer, the venue and the commercial opportunity.
Steven Coutts
Co-Founder, Product and Commercial
Leads product and commercial direction. Steven is at the forefront of speaking with our partners about our existing features and delivering new updates and listening to feedback.
Handicap 11
Ben Holland
Co-Founder, Technology and Engineering
Leads the technical team and infrastructure. The app, venue platform, live scoring, data architecture and the future scalability of the system.
Handicap 7
Jamie Fleming
Co-Founder, Strategy and Communications
Leads strategy, communications and partnerships, connecting Golf Sherpa with golfers, venues, organisers and commercial partners.
Handicap 18READY WHEN YOU ARE
See it in action.
We'll walk through your current setup, your golfer journey, your events and your commercial goals, then recommend the right package and the best starting point. No unnecessary disruption, and no pretending every club works the same way.
THE COMPLETE GOLF PLATFORM
