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Why Golf is in need of a Sherpa

A short blog exploring the challenges Golf Sherpa saw in the golf market and how we are trying to fix it.

Jamie Fleming
Golf Sherpa Expert

We started with a simple frustration experienced by many. Golf events, whether a casual trip, society day, or corporate outing, were too complicated to organise.

Everything was fragmented across spreadsheets, emails, group chats, and multiple systems, leaving one person to manage it all.

As we spent time in the industry, we realised this wasn’t just a problem for organisers such as ourselves. Venues, clubs, and event hosts were facing the same challenge. They had the facilities, demand, and expertise to deliver great events, but lacked the systems to manage, promote, and scale them effectively.

Many relied on outdated processes or third-party operators, losing control over their own events in the process. Golf Sherpa is the circular solution that fixes both sides of this problem. We’ve created an integrated platform that brings together planning, live event management, delivery and legacy into one place.

Our public use app helps golfers manage rounds, competitions, and trips with live scoring and group coordination. That engagement then feeds into our core platform, helping provide venues, businesses, and organisations with the data to run events more effectively.

Today, Golf Sherpa supports everything from group trips to large-scale corporate and charity events, giving organisers the tools to reduce admin and unlock more value from every event they host.

We’re not just a golf app, and we’re not just a tour operator. We’re the platform designed to be the guide every golfer needs.

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